Back-to-school spending remains strong despite economic pressures, with technology and essentials driving purchases.

From CNBC: 2025-06-24 13:14:00

Families are spending generously on back-to-school supplies despite economic pressures. PwC survey shows 3/4 of shoppers plan to spend as much or more than last year. Necessities like books and technology are driving spending. Uncertain economic environment due to global trade dynamics impacting consumer confidence and spending. Some retailers raising prices due to tariffs.

Value-oriented consumers focusing on discounts and reusing items to save money during back-to-school season. Technology and clothing are areas where spending is expected to decrease, while essentials like books and school supplies remain steady. 25% of parents plan to spend over $500 on technology. AI tools are being used to find online deals.

Gen Z parents are more likely to shop in physical retail stores compared to millennials and Gen X parents, showing a potential contribution to brick-and-mortar resilience. Parents are changing their shopping habits, but overall back-to-school spending remains relatively consistent.



Read more at CNBC: Back-to-school spending persists, PwC survey says