From Yahoo Finance: 2025-06-18 08:35:00

Better Sour, a US start-up focusing on clean-label sweets, receives investment from Taste Tomorrow Ventures, the investment arm of LA Libations. The capital injection amount and stake were not disclosed. Better Sour’s sour gummies are made with plant-based ingredients and fruit/vegetable dyes. They aim to innovate the candy aisle and reach more consumers.

The investment from Taste Tomorrow Ventures will support Better Sour’s growth and commitment to diverse founders reshaping the snack industry. Better Sour’s products, available in over 3,300 stores and on Amazon, offer unique flavors like Guava Calamansi Lime and Pomegranate Apricot. Taste Tomorrow Ventures sees potential in the gummy candy market’s growth and sour flavor trend.

Taste Tomorrow Ventures, launched by LA Libations co-founders, started its inaugural fund with $30m. Their first investment was in Just Ice Tea, a US beverage company by Seth Goldman, creator of Honest Tea. Coca-Cola acquired Honest Tea in 2011 and later discontinued the brand. The partnership with Taste Tomorrow Ventures will help Better Sour expand its reach and fulfill its mission.



Read more at Yahoo Finance: Better Sour clean-label sweets brand attracts investor cash for growth