Affirm partners with Xsolla for gaming payments, expanding reach and revenue potential

From Zacks Investment Research: 2025-06-27 13:48:00

Affirm Holdings (AFRM) partners with Xsolla to offer BNPL solutions in the U.S. gaming market, allowing gamers to split payments for games and in-game content. This move boosts AFRM’s reach, GMV, and revenue potential in the fast-growing gaming industry. Affirm’s integration with Xsolla’s platform enables players to access flexible payment options and affordable premium content. The partnership aims to expand into Canada and the U.K. soon, targeting tech-savvy audiences seeking convenient payment solutions.

In the BNPL space, PayPal (PYPL) partners with Selfbook for seamless hotel payments, while Block (XYZ) integrates Afterpay into its Cash App debit card for biweekly instalment options. These moves enhance user experience and boost transaction volume, strengthening their positions in the industry. Affirm’s price performance has seen a 9.8% gain over the past year, and the Zacks Consensus Estimate predicts significant earnings growth for fiscal 2025. Affirm trades at a forward price-to-sales ratio of 5.49 with a Value Score of F, holding a Zacks Rank #3 (Hold).



Read more at Zacks Investment Research: Can Xsolla Help Affirm Gain an Edge in Gaming Payments? – June 27, 2025