Customer Experience Monitoring market to grow to $18.35 billion by 2032 driven by AI
From GlobeNewswire: 2025-06-18 10:00:00
The Customer Experience Monitoring (CEM) market was valued at USD 2.45 billion in 2023, expected to reach USD 18.35 billion by 2032 with a CAGR of 25.11%. Key players include Oracle, BMC Software, and Cisco. The industry growth is driven by personalized customer engagement and real-time monitoring demand.
The U.S. CEM market was valued at USD 0.67 billion in 2023, projected to reach USD 5.01 billion by 2032 with a CAGR of 25.02%. Factors include increased demand for customer insights and AI tools for satisfaction and loyalty improvement in a competitive market.
Feedback Management led the CEM market in 2023 with 38% revenue share, driving customer satisfaction. PC Terminal dominated with 64% share due to effective processing power and integration benefits, while Mobile Terminal is expected to grow at a CAGR of 25.91% from 2024 to 2032.
Retail & E-Commerce held the largest revenue share of 27% in 2023, investing in experience monitoring for user behavior insights. The need for real-time insights, journey optimization, and competitive pressure are driving the adoption of CX tools in retail to enhance brand loyalty and conversion rates.
North America led the CEM market in 2023 with a 39% share, driven by strong digital infrastructure and early CX technology adoption. Asia Pacific is expected to grow at a CAGR of 27.04% from 2024 to 2032 due to rapid digital transformation and mobile adoption in emerging economies. Investments in CX strategy are increasing in regions like China and India due to e-commerce growth and rising disposable income. Companies are focusing on personalization and technology for customer engagement to capture market share. SNS Insider is a leading market research agency providing current and accurate data to help clients make informed decisions in a changing market. They use surveys, video talks, and focus groups globally.
Read more at GlobeNewswire: Customer Experience Monitoring Market to Reach USD 18.35