Does the EV Industry Have a Truck Problem?

From Nasdaq.: 2025-06-08 03:23:00

  1. Full-size trucks are the backbone of Detroit automakers like Ford and General Motors, with higher profit margins compared to passenger cars. However, as the industry shifts towards electric vehicles, the future of truck sales may be uncertain, potentially impacting auto investors.
  2. Tesla’s Cybertruck, known for its controversial design, fell short of sales expectations, with only 40,000 U.S. registrations in 2024. Ford’s F-150 Lightning also underperformed, with 32,893 registrations last year compared to initial hype. Rivian, another EV truck maker, saw disappointing results with declining registrations for its R1T and R1S models.
  3. The EV industry faces challenges with truck sales due to consumer perceptions and the high cost of batteries for towing power. Without significant advancements in battery technology, the profitability of full-size trucks for automakers could be at risk in the near future.
  4. Investors considering Ford Motor Company should note that the company was not among the 10 best stocks identified by The Motley Fool Stock Advisor analyst team. These top stock picks have the potential to deliver significant returns, as demonstrated by past recommendations like Netflix and Nvidia.



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