Fanatics launches program to teach business skills to athletes, aiming to support their post-sports careers.

From CNBC: 2025-06-23 16:22:00

Fanatics is launching a training camp for athletes to prepare them for life off the field. More than 2 dozen NBA, NFL, and NHL players participated in the Athlete Immersion Program, including workshops on business and entrepreneurship. Former NFL star Aaron Donald was impressed by the business leaders involved. The program aims to help athletes transition to a “2.0 career” after sports.

Fanatics has partnered with Boardroom to provide athletes with business training. Former NBA player Junior Bridgeman, who built a billion-dollar net worth after retirement, is cited as an example of success. The program teaches athletes business fundamentals and allows them to create their own clothing line. The goal is to help athletes transition to a successful post-sports career.

The Athlete Immersion Program is meant to be a continuous learning opportunity for athletes transitioning into business. WNBA, NWSL, and MLB athletes will participate in the next session. Athlete Cole Anthony sees parallels between competing in sports and business. The program aims to support, educate, and network athletes before and after they start their business journey. Many participants in the Fanatics curriculum see opportunities like the Athlete Immersion Program as a way to change their financial future. Donald, a renowned NFL defender, is now focused on finding the best opportunities for his next chapter. He emphasizes the importance of hard work, discipline, and structure in building generational wealth for his children.



Read more at CNBC: Fanatics Athlete Immersion Program teaches business acumen to pro athletes