CFP Board is exploring AI integration in financial advice certification to address industry changes.
From Yahoo Finance: 2025-06-24 06:05:00
The CFP Board is exploring how to incorporate AI into its certification course to address AI’s impact on financial advice. AI companies are targeting financial professionals, offering to streamline processes. Advisors are using AI for client communication and marketing. Regulatory bodies are working to keep up with the rapid changes.
Advisors are increasingly embracing AI assistance, with only 8% seeing it as a threat to their livelihoods. 76% report immediate benefits from using AI in their practices. The top priority for regulatory bodies is ensuring human verification of AI output. Educational materials are needed to increase awareness of AI’s potential benefits.
The CFP Board and the Investments and Wealth Institute are both looking at integrating AI to improve operations. The main challenge for regulators is ensuring human involvement in the process. The philosophy is “AI-forward, human-first.” The CFP Board’s AI working group aims to address gaps in AI education for advisors.