From CNBC: 2025-06-02 14:15:00

In 2013, Stephen Curry signed with Under Armour over Nike, a surprising move that shifted the sneaker market landscape. Curry’s partnership with Under Armour led to the creation of the Curry Brand, with Curry now serving as the brand’s President. Under Armour’s deal with Curry included 8.8 million shares valued at $75 million at the time.

Curry’s decision to join Under Armour was influenced by botched Nike presentation and a more lucrative offer from Under Armour. Despite ups and downs in Under Armour’s stock price, Curry’s partnership has been fruitful. The Curry Brand invests in under-resourced communities, supporting basketball programs and impacting kids worldwide. Curry has also paved the way for minorities in golf through the Underrated Golf Tour.



Read more at CNBC: How Under Armour signed Stephen Curry away from Nike