From Yahoo Finance: 2025-06-18 06:06:00

Integral Ad Science (IAS) launched new contextual category reporting for Meta Platforms, expanding measurement reporting for Facebook and Instagram Feed and Reels. The collaboration aims to provide independent third-party measurement tools for advertisers’ brand suitability and performance goals.

Meta Platforms could potentially earn over $10 billion in annual ad revenue from WhatsApp by 2028, assuming an average advertising revenue of $6 per daily user and increased daily usage of the Updates tab to 1.7 billion users.

Meta reported earnings of $6.43 per share, surpassing analyst estimates of $5.21 per share, with total revenue increasing by 16%. Advertising drove revenue, with ad impressions rising by 5% and average ad price increasing by 10%.

Wall Street analysts highlighted Meta’s new AI models, Andromeda and GEM, which have shown improvements in advertising quality and conversions on Reels. Meta stock was trading higher by 0.58% to $701.29 premarket on Wednesday.



Read more at Yahoo Finance: IAS Expands Tools To Help Meta Ads Perform Better On Facebook And Instagram