Innovid by Mediaocean recognized as leader in AdTech Platforms for technology excellence and customer impact.
From GlobeNewswire: 2025-06-19 08:00:00
Innovid by Mediaocean has been recognized as a technology leader in the 2025 SPARK Matrix™ for AdTech Platforms, showcasing its strength in technology excellence and customer impact. The platform stands out for unifying creative delivery, optimization, and measurement across various channels, including CTV, digital, linear, and social platforms.
QKS Group’s SPARK Matrix™ evaluates AdTech Platform vendors based on technology excellence and customer impact, offering strategic insights on global market dynamics, major trends, and competitive positioning. Innovid’s recognition in the 2025 matrix highlights its ability to operationalize AI throughout the advertising lifecycle, from predictive insights to real-time campaign refinement.
Innovid by Mediaocean has merged with Flashtalking to create a streamlined yet feature-rich platform that supports large-scale advertisers across various channels. The platform’s use of AI at multiple stages, combined with its omnichannel reach and independent creative capabilities, sets it apart in the fragmented advertising landscape by enabling personalized, high-impact campaigns at scale.
According to Richa Choubey, Analyst at QKS Group, Innovid’s platform offers advertisers a centralized system that empowers global, multi-format campaigns with efficiency and precision. The platform’s AI-driven capabilities, dynamic creative optimization, and cross-channel reach management ensure that ads are delivered effectively with minimal redundancy, striking a balance between personalization and viewer experience.
Grant Parker, President of Innovid, emphasizes the platform’s innovation in seamlessly merging creative, delivery, and measurement into a unified, AI-powered solution. Innovid’s independence, intelligence, and innovation allow brands to scale personalized campaigns across screens efficiently, setting a new standard for modern advertising. The platform’s recognition by QKS Group underscores its commitment to empowering advertisers with efficiency, precision, and creative freedom.
For more information about Innovid and the 2025 SPARK Matrix™: AdTech Platform, visit the provided link. Innovid is the leading independent ad tech platform that empowers marketers to create, deliver, measure, and optimize ad-supported experiences across various channels. With its merger with Flashtalking, Innovid offers a transparent, scalable alternative to big-tech solutions, tied into the industry’s core ad infrastructure for omnichannel planning and buying.
Read more at GlobeNewswire: Innovid by Mediaocean Positioned as the Leader in the 2025