From CNBC: 2025-06-07 10:57:00

An electric vehicle startup, Slate Auto, located in a supplier park in Michigan, is backed by Amazon founder Jeff Bezos. Slate is producing two-seat electric pickup trucks that can be converted into SUVs, with a focus on simplified manufacturing and lower costs compared to other EV startups. The company has revealed prototypes and is in the process of building a full production facility in Indiana.

Slate’s vehicles are largely hand-built, featuring bare-bones interiors with no infotainment systems, crank windows, and basic options for customization. The company’s approach is to offer affordable, stripped-down vehicles that customers can easily modify themselves. Slate has attracted over 100,000 reservations for its vehicles, which require a $50 deposit.

The startup is aiming for a targeted starting price of under $20,000 for its vehicles, with plans to offer a range of customization options for consumers. However, challenges remain in terms of market demand for two-door vehicles, EV adoption rates, and regulatory uncertainties. Industry analysts are cautious about Slate’s sustainability and suggest expanding the product lineup to include four-door models.

Slate’s innovative approach to affordable EVs has raised concerns about pricing and competitiveness in the market. The company’s focus on simplicity and customization is seen as a unique selling point, but the ultimate success of the startup will depend on consumer preferences and the ability to navigate industry challenges. Despite the hurdles, Slate is determined to carve out a niche in the competitive automotive landscape.



Read more at CNBC: Inside the stealth EV production facility backed by Bezos