Ipsos acquires The BVA Family, expanding presence in France, UK, Italy with customer experience expertise.

From GlobeNewswire: 2025-06-24 11:42:00

Ipsos has completed the acquisition of The BVA Family, a major market research company, after meeting all regulatory requirements. This acquisition expands Ipsos’ presence in France, strengthens its position in the UK and Italy, and adds expertise in customer experience tracking, behavior analysis in retail, and studies for governments. Ipsos plans to leverage BVA’s expertise globally, offering innovative solutions to clients. The teams of The BVA Family will now operate under Ipsos’ umbrella, enhancing their global reach and service capabilities. Ipsos is a global leader in market research and opinion polls, with a presence in 90 markets and nearly 20,000 employees.



Read more at GlobeNewswire: Ipsos finalise l’acquisition de The BVA Family