From Yahoo Finance: 2025-06-05 17:38:00

Brown-Forman Corp. faces sales decline due to global trade conflicts and consumer spending constraints. Net sales down 5% for the year, 7% in Q4. Net income fell 15% annually and 45% in Q4. CEO predicts another challenging year ahead in uncertain environment.

Consumer shift to smaller spirits sizes reflects tight budgets and decreased spending. Company predicts continued uncertainty and potential impact from unknown tariffs. Market volatility expected to lead to another year of below historical total distilled spirits trends.

Trump’s tariff plans impact spirits producers, with American brands mostly off Canadian shelves. Industry fears becoming “collateral damage” in trade conflicts. Distilled Spirits Council urges fair, reciprocal trade with zero-for-zero tariffs. Brown-Forman sees flat net sales for whiskey products, launches new Jack Daniel’s Tennessee Blackberry.

Company reduces global workforce and closes barrel-making plant for cost savings. New product launch planned for summer. CEO reaffirms cost-saving actions expected to produce $70-80 million in annualized savings.

Read more: Jack Daniel’s maker Brown-Forman sees sales fall as Trump trade conflicts weigh on spirits producers