Klarna CEO outlines plan to become super app with AI
From CNBC: 2025-06-18 08:04:00
Sebastian Siemiatkowski, Klarna’s CEO, sees AI transforming how the fintech’s 100 million users bank daily. Klarna launches mobile phone plans in the U.S. for $40/month with unlimited data, calls, and texts. Siemiatkowski envisions Klarna as a personalized financial “super app” with AI. Klarna seeks to expand services beyond traditional finance.
Klarna aims to become a one-stop-shop “super app” offering various services. Siemiatkowski focuses on AI to enhance user experience. Klarna reported a $99 million loss due to one-off costs in the last quarter. Klarna faces a perception issue in the U.S. as synonymous with BNPL, but aims to be recognized for other services like in Europe.
Klarna postponed its IPO due to tariffs. The company has built a strong brand in the U.S., its largest market, and remains profitable. Klarna’s business strategy remains consistent regardless of IPO plans. Siemiatkowski emphasizes the importance of liquidity for shareholders and establishing Klarna as a reputable company.
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