From Yahoo Finance: 2025-06-02 10:05:00

Kohl’s plans to focus on delivering an improved shopping experience as part of its turnaround strategy under interim CEO Michael Bender. The retailer aims to optimize store layouts, offer more product inspiration, and improve in-stock rates to enhance customer satisfaction. However, first-quarter 2025 sales fell 3.9% year over year to $3 billion.

To improve customer experience, Kohl’s is rolling out updated checkout spaces called impulse queues to 613 additional stores. These queues aim to streamline the checkout process by consolidating it into a smaller space with impulse purchases. The retailer plans to have impulse queues in nearly all stores by the third quarter of 2025.

Kohl’s latest store layout updates include focusing on accessories behind Sephora store-in-stores and moving the juniors section closer to Sephora shops. The company also plans to reintroduce jewelry, which was removed as Sephora shops expanded, to showcase what makes the Kohl’s shopping experience unique.

The reintroduction of 200 fine jewelry shops at select Kohl’s stores has boosted jewelry sales in the first quarter of 2025. This offering is particularly popular with Kohl’s credit card holders, aligning with the retailer’s focus on bringing back loyal customers as part of its turnaround strategy.

Kohl’s turnaround efforts prioritize reengaging cardholders and loyal customers by exploring a more curated product selection. The retailer aims to provide a better shopping experience by realigning buying disciplines, managing inventory, and making shopping at Kohl’s more enjoyable and reliable for customers.



Read more at Yahoo Finance: Kohl’s interim CEO to stay the course of its CX turnaround plan