LinkedIn report highlights trust and customer recommendations as essential for B2B brand success.

From Yahoo Finance: 2025-06-10 11:13:00

LinkedIn has published a new report on effective B2B marketing strategies, incorporating feedback from over 1,500 decision-makers. The main finding is that trust is crucial, with 93.7% of marketers agreeing it’s key. Customer recommendations are highlighted as the main factor influencing purchase decisions. The report also provides tips on brand recognition and growth for B2B brands. It emphasizes the importance of building trust and a strong market presence to succeed in B2B marketing. Download the full report for more insights.

Read more: LinkedIn Shares Insights Into How To Build a B2B Brand