From Yahoo Finance: 2025-06-11 23:34:00

Meghan Markle is expanding her lifestyle brand As Ever into the hospitality sector, filing a trademark application for services like food, lodging, and hospitality. While no physical properties are confirmed, the move signals a shift towards new business avenues beyond her current focus on lifestyle products.

The trademark application lists categories associated with hospitality, hinting at potential offerings like overnight stays and curated dining under the As Ever name. While not a guarantee of a hotel or restaurant venture, the move leaves the option open for Meghan to explore or develop offerings in those areas in the future.

Meghan has shifted her focus to food, entertaining, and wellness, showcasing her lifestyle preferences through her brand As Ever and recent Netflix series. While facing criticism in the UK, her content resonates with audiences in the US, particularly younger followers.

Public relations experts view the trademark application as part of Meghan’s strategy to diversify her brand and create new revenue streams. However, transitioning to hospitality services would represent a significant scale and complexity shift from her current personal lifestyle content.

Branding expert Jack Izzard notes that running hotels or restaurants requires a different skill set than Meghan’s current public image as a Californian hostess. While aligning with her persona, delivering a commercial hospitality experience would pose a major challenge if pursued. Meghan and Prince Harry’s representatives declined to comment on the filing.

Read more: Meghan Markle plans hotel and restaurant ventures