Meta has gained new ad safety certifications for Facebook and Instagram, ensuring brand safety standards are met.

From Yahoo Finance: 2025-06-18 13:08:00

Meta has gained Media Ratings Council (MRC) accreditation for Content-Level Brand Safety, ensuring adherence to industry standards for brand safety and measurement.

The MRC audits ad systems to ensure quality and assurance benchmarks are met, offering third-party verification for ad partners’ confidence.

Accreditation is based on Meta’s documentation, not actual processes, with exclusions noted. MRC won’t provide assurance on misinformation due to Meta’s change in approach.

Facebook and Instagram received brand safety re-certification from TAG for the sixth year, while Integral Ad Science launched new contextual category reporting for Meta Platforms. TMQ provides accurate brand safety and suitability measurement powered by IAS’s multimedia technology.

Read more: Meta Gains New Ad Safety Certifications for Facebook and Instagram