From Nasdaq: 2025-06-02 17:50:00

Meta, the parent company of Facebook and Instagram, is launching advanced AI tools by the end of next year. These tools will allow advertisers to create and target ad campaigns directly on its platforms, potentially threatening traditional marketing and media agencies. The tools will streamline ad creation and delivery, attracting small and medium-sized businesses and offering larger brands a more cost-effective and efficient option for digital marketing. The move caused global ad giants’ shares to fall while Meta’s stock rose. Despite concerns, Meta insists it isn’t trying to replace agencies but empower them with AI to focus on creativity.

CEO Mark Zuckerberg described the initiative as a “redefinition of advertising,” as Meta invests heavily in AI with a potential $72 billion in capital spending next year. The AI-powered ad platform is expected to reshape the future of marketing as digital competition intensifies.



Read more at Nasdaq: Meta To Revolutionize Advertising With AI-Driven Campaign Tools