From CNBC: 2025-06-03 10:11:00

Peloton launches Repowered, a marketplace for reselling used equipment with generative AI tool to set prices. Sellers get 70% of sales, buyers see activation fee drop to $45. Peloton aims to streamline sale process and reach new users as it plots pathway back to growth.

Resale market for used bikes and treadmills is booming. Peloton reports increase in new members buying used equipment, which contributes to subscription revenue. Repowered is a direct challenger to Facebook Marketplace and Trade My Stuff, with plans to go nationwide.

Repowered launching in beta in NYC, Boston, and D.C. Sellers list first, buyers follow. Peloton aims to offer safe, comfortable way for customers to buy equipment and reach wider array of users. Used equipment purchase trend continues to grow among fitness enthusiasts.



Read more at CNBC: Peloton launching resale market for used bikes, treadmills