Growing protein powder market projected to reach $39.15 billion by 2031, driven by fitness trend

From GlobeNewswire: 2025-06-05 10:04:00

The protein powder market is growing due to increased focus on muscle building and fitness globally. The report delves into various types of protein powder like whey, soy, pea, and casein, sold in retail stores and online. By 2031, the market is projected to reach $39.15 billion from $25.77 billion in 2024, with a 6.1% CAGR.

Consumers are turning to protein powder for muscle building, recovery, and overall wellness. Social media and celebrity endorsements are driving market growth, especially among the younger demographic. North America led in 2024, with Asia Pacific expected to see the highest growth. The report provides valuable insights for stakeholders navigating the evolving market landscape.



Read more at GlobeNewswire: Protein Powder Market Size Predicted to Exceed USD 39.15