From Financial Modeling Prep: 2025-06-17 16:03:00

Roku Inc. (NASDAQ:ROKU) is a key player in the streaming industry, known for its digital media players. Recently upgraded to a “Buy” rating by Needham, the stock is priced at $81.36. With a 10.4% increase in shares, closing at $82.17, Roku’s recent partnership with Amazon Ads aims to revolutionize CTV advertising.

The stock surge is attributed to higher trading volume, with a 4.3% gain in the past four weeks. Roku’s collaboration with Amazon Ads allows advertisers to reach 80 million U.S. CTV households. This partnership merges Roku and Fire TV ecosystems, offering targeted campaigns on major streaming services like The Roku Channel and Prime Video.

The partnership extends to third-party apps like Disney+ and Paramount+, with a custom identity resolution system for accurate viewer identification. Roku’s stock fluctuated between $80.88 and $85.40, reaching a high of $104.96 and a low of $48.33 in the past year. With a market capitalization of $11.93 billion and a trading volume of 2,941,754 shares, Roku continues to make waves in the streaming industry.



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