From CNBC: 2025-06-02 09:56:00

Fans gathered on Governors Island, NY to watch SailGP races on June 23, 2024. The league is partnering with DraftKings and Bet365 for fans to bet on races, aiming to increase engagement and attract new fans. The league features 12 international teams racing identical Catamarans at high speeds.

The New York Grand Prix marks the halfway point for the fifth SailGP Championship season. The competitive races position the sport well for gaming, with fans able to bet on race winners, finalists, and season champions. The league is already generating revenue through ticket sales, sponsorship, and media rights.

SailGP is attracting a younger and more diverse fan base, drawing 1.4 billion video views and tripling its YouTube subscriber base. The league captures 270,000 data points per second during live races to provide real-time odds to bookmakers. Sponsorship dollars are increasing, with teams attracting major sponsors like Rolex, Red Bull, and Emirates.

Investor interest in SailGP teams is growing, with teams being sold at increasingly high valuations. The Red Bull Italy SailGP Team was recently acquired by a consortium of investors, including Hollywood actress Anne Hathaway. With 10 of 12 teams now independently owned, the league aims to expand its reach and bring the sport to a wider audience worldwide.



Read more at CNBC: SailGP launches sports betting with DraftKings and Bet365