From GlobeNewswire: 2025-06-16 03:00:00

Samba TV and Amazon Ads released a study showcasing how outcome-based advertising on digital solutions boosts movie ticket purchases. The analysis of 10 major theatrical campaigns revealed that brands investing in Amazon Ads were 8.5 times more likely to reach light TV viewers, who accounted for 77% of ticket purchases on Fandango.

The study demonstrated that Amazon Ads campaigns delivered a 23% median lift in purchase consideration and a 13% median lift in confirmed purchases on Fandango. The campaigns also generated a 17% median lift in visits to movie detail pages, highlighting the impact of media exposure on consumer action.

Samba TV’s first-party dataset enables brands and agencies to measure performance based on real-world business outcomes, from box office sales to brand lift and digital conversions. This comprehensive insight spans TV, digital, and social channels, providing a unified view of the entire consumer journey for advertisers and media companies.

The study emphasized the effectiveness of combining traditional TV marketing with Amazon Ads, delivering the highest lifts in awareness and purchase intent. By pairing linear reach with digital precision, an omnichannel strategy can drive business outcomes and reach the right audience effectively in the evolving landscape of movie marketing.



Read more at GlobeNewswire: Samba TV Study Finds Strong Link Between Amazon Ads and Box