Startup FITY uses AI and NVIDIA RTX technology to design coolers, launching new laptops.

From NVIDIA: 2025-06-26 09:00:00

Mark Theriault founded FITY, a startup offering clever cooling products with freezable pucks to keep drinks cold. He used AI and NVIDIA GeForce RTX for product design. GeForce RTX 5050 laptops launched today starting at $999 with advanced features. NVIDIA’s AI plug-in hackathon invites developers to create G-Assist plugins for prizes. Theriault used AI for FITY Flex cooler designs and packaging, leveraging generative AI models and NVIDIA technologies for customization. NVIDIA GPUs with Blackwell architecture accelerate AI workloads and reduce generation time on models like FLUX.1. AI models like LoRA help Theriault quickly ideate visuals. Generative AI assists in creating marketing assets and copy for FITY products. NVIDIA technologies optimize AI models for faster performance and ease of use in design workflows. AI helps speed up content generation and decision-making for solo startup founders like Theriault. NVIDIA offers resources and community-driven AI content for those interested in AI innovations and creative workflows. Connect with NVIDIA AI PC on social media platforms for updates and information.



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