From CNBC: 2025-06-04 08:11:00

NBA star Steph Curry’s business venture, Thirty Ink, raked in $173.5 million in revenue in 2024, with the bulk coming from his partnership with Under Armour. A CNBC special, “Curry Inc.: The Business of Stephen Curry,” will air on Wednesday at 9 p.m. ET. The company’s various ventures, including Unanimous Media and Gentleman’s Cut bourbon, have all turned a profit.

Thirty Ink, Curry’s conglomerate, saw earnings before interest, taxes, depreciation and amortization hit $144 million last year. Led by secretary-chairman Suresh Singh, the company has diversified into different sectors like sports drinks, bourbon, and a branding consultancy. Curry’s commitment to diversity, equity, and inclusion is evident in all his business endeavors, such as Underrated Golf.

Unanimous Media, Curry’s media company, aims to “elevate the under” by producing projects centered on family, faith, and sports. The company has been profitable since its launch in 2018 and has a first-look deal with NBCUniversal. Unanimous Media’s upcoming feature film, “GOAT,” is a collaboration with Sony Pictures Animation and is set in an all-animal world where a billy goat plays “roar ball.”

Steph Curry’s business, Thirty Ink, was in talks to sell a stake in Gentleman’s Cut bourbon but the deal fell through amid the Trump administration’s crackdown on diversity, equity, and inclusion efforts. Despite setbacks, Curry remains committed to providing opportunities for underrepresented communities through ventures like Underrated Golf. Curry’s dedication to equity and representation is a core value across all his business endeavors.



Read more at CNBC: Steph Curry’s Thirty Ink generated $174 million in 2024 revenue