Syre partners with Gap, Houdini, and Target to introduce circular polyester, reducing CO2e emissions.

From Yahoo Finance: 2025-06-25 07:49:00

Syre partners with Gap, Houdini, and Target to introduce circular polyester. The company’s process could reduce CO2e emissions by up to 85%. Plans for a North Carolina plant with an annual capacity of 10,000mt by 2026. Gap to incorporate 10,000mt of recycled polyester annually into its brands.

Houdini Sportswear aims to use half of its polyester from Syre for three years. The brand aims for a circular and zero-waste ecosystem by 2030. Target to use Syre’s recycled polyester on selected own-brand products. Syre and McKinsey predict a supply-demand gap of 10-12m tons for recycled polyester by 2030.

Syre secures a $100m Series A funding round for plant construction. Signs an MoU with Binh Dinh, Vietnam, for a gigascale recycling facility. CEO Dennis Nobelius emphasizes the importance of partnerships with forward-thinking brands in driving the shift towards true circularity. Market demand for circular materials is expected to rise with increasing commitments from brands and upcoming regulations.

Overall, Syre’s partnerships with leading brands like Gap, Houdini, and Target aim to revolutionize the fashion industry by promoting sustainable practices and circularity. The company’s innovative textile solutions and plans for expansion highlight a promising future for environmentally conscious fashion production.

Read more: Syre names Gap, Houdini, Target as launch partners