Target Digital Sales Up 4.7% in Q1: Is Circle 360 the Real Driver?

From Nasdaq: 2025-06-10 10:42:00

Target Corporation reported a soft first quarter for fiscal 2025, with a decline in store sales but a 4.7% increase in digitally originated comparable sales. Target Circle 360, offering same-day delivery with no price markups, saw over 35% growth in same-day delivery. This strategy helped offset overall traffic and transaction declines.

While Target focuses on same-day delivery with Circle 360, Walmart Inc. has expanded its Walmart+ membership for free same-day delivery. Amazon.com, Inc. remains a leader with its Prime membership offering fast fulfillment. Both companies saw growth in e-commerce sales in their recent quarters, utilizing their store networks for local fulfillment.

Target’s stock performance has seen a 13.7% decline in the past three months, with a lower forward P/E ratio of 12.63 compared to the industry average. Target carries a Value Score of B and has reported a year-over-year decline in sales and earnings estimates for the current financial year. Target currently holds a Zacks Rank #3 (Hold).



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