Vanguard and BlackRock intensify competition in ETF market with ambitious growth strategies.

From Yahoo Finance: 2025-06-16 18:00:00

Vanguard’s CEO Salim Ramji attended a large client gathering in London to celebrate the 50th anniversary of the business. Joe Davis, Vanguard’s global chief economist, discussed the impact of AI and other trends on investing. Vanguard’s ETFs received $147.7 billion in global net inflows, surpassing BlackRock’s $114.7 billion.

Vanguard’s low-key approach has shifted with increased client engagement for their 50th anniversary. They have focused on cost control and helping investors keep more returns. BlackRock’s iShares ETF brand also launched a new advertising campaign. BlackRock aims to double its market value by 2030 and grow revenues to $35 billion.

BlackRock is focusing on growth in private markets and active ETFs, aiming for a $500 million revenue stream from active ETFs. The European ETF market is projected to reach $10 trillion by the early 2040s. Challenges in the ETF ecosystem remain, but BlackRock’s aggressive ambitions are clear, setting up competition with Vanguard and other competitors.



Read more at Yahoo Finance: Vanguard, BlackRock Map Out Global ETF Ambitions