Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’

From Yahoo Finance: 2025-06-27 18:29:00

Nike stocks rose 15% despite a 12% revenue drop in Q4. CEO projects a better fiscal year ahead, starting with $1 billion in tariff costs. CFO estimates cutting U.S. imports from China will mitigate this. Gross margins fell due to discounts, with further drops expected in fiscal year 2026.

President Trump announced a trade deal with China, maintaining 30% tariffs. Nike plans to reduce Chinese footwear imports to single digits by fiscal ’26. Goldman Sachs analysts are encouraged by the Q4 results. However, some question Nike’s future consumer appeal despite beating expectations.



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