From Nasdaq: 2025-06-16 13:13:00

Shares of Roku (NASDAQ: ROKU) surged 13.4% on Monday following an advertising partnership announcement with Amazon (NASDAQ: AMZN), settling at a 10% gain by noon. The collaboration allows advertisers to access Roku’s platform through Amazon’s DSP, increasing ad reach to 80% of American media households.

This exclusive deal gives advertisers deeper data access and broader marketing opportunities across Roku’s media players and Amazon Prime Video. Roku’s stock has gained 42% over the past year and remains reasonably priced at 2.8 times trailing sales, with consistent revenue growth of 15% or more in recent quarters.

While Amazon stock also saw a slight increase, the partnership is expected to have a more significant impact on Roku’s business. With direct ad placement deals with the three largest ad management platforms, Roku continues to show growth potential for investors. Consider joining Stock Advisor for their top 10 stock recommendations.



Read more at Nasdaq: Why Roku Stock Jumped 13% This Morning