Will Altria’s Smoke-Free Bets Deliver Long-Term Revenue Lift? – June 27, 2025

From Zacks Investment Research: 2025-06-27 10:20:00

Altria Group, Inc. (MO) is focusing on its smoke-free future, with on! shipments hitting 39 million cans and market share climbing to 17.9%. Despite struggles in the vapor sector after NJOY ACE’s exit, the company plans compliant product relaunches. MO trades at 10.76X forward P/E, with earnings estimates for 2025-2026 trending higher. Philip Morris International Inc. (PM) and British American Tobacco p.l.c. (BTI) are key competitors in the smoke-free category, with PM seeing strong growth in RRPs and BTI targeting 50 million consumers by 2030. MO stock has gained 12.5% YTD and carries a Zacks Rank #2 (Buy).



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