Zespri targets doubling of sales in China

From Yahoo Finance: 2025-06-19 09:29:00

Zespri, a kiwifruit marketer from New Zealand, has signed agreements with top distributors and retailers in China to double sales in the market over the next decade. These agreements are with companies that collectively make up 80% of Zespri’s business in China. The goal is to expand market reach from 60 to 120 cities by the 2033/34 season. Zespri CEO Jason Te Brake expects sales in China to double over the next ten years, contributing to New Zealand’s export ambitions. The company is also forecasting record crop years, with significant growth in sales and profits.



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