NIQ Global, backed by Advent, saw its shares drop 3.6% in their NYSE debut, valuing the company at $6.1 billion. The stock opened at $20.25 per share, below the IPO price of $21. Despite a strong market, NIQ’s performance suggests investors are selective. The company raised $1.05 billion, with revenue of $965.9 million and a narrowed net loss. Proceeds will repay debt and fund corporate purposes. Competitors include Circana and YouGov. J.P. Morgan, BofA Securities, and UBS Investment Bank are underwriters. NIQ was spun off from Nielsen Holdings.

Read more at Yahoo Finance: Advent-backed NIQ valued at $6.1 billion as shares slip in NYSE debut