Amazon (AMZN) Shares Rise on Morgan Stanley Price Target Upgrade

Amazon shares rose after Morgan Stanley reiterated its Overweight rating and raised the price target from $250 to $300, reflecting nearly 35% upside from current levels.

The firm’s bullish stance is driven by improved tariff clarity, strengthening AWS demand—particularly from AI partners like Anthropic—and positive revisions to earnings forecasts. Morgan Stanley lifted its 2026 EPS estimate by 9% and 2027 by 6%, restoring 2026 EPS to around $8.

Amazon remains Morgan Stanley’s top large-cap internet pick, with the bull-case scenario projecting a potential price of $350.