Amazon Prime Day Off to Slow Start

Amazon (AMZN) is under pressure as early data from Bloomberg shows Prime Day sales are down nearly 14% in the first few hours compared to last year’s event. The company’s extended four-day sales window may be stretching demand, with consumers pacing their purchases.

In addition, many third-party sellers are reportedly pulling back on deep discounts due to rising tariff costs, which could further limit deal appeal and affect overall volume.

Amazon shares are currently trading at $220.41, down $3.06 (-1.37%) as of mid-day Tuesday, reflecting investor concerns over softer early performance.

With Prime Day now Amazon’s largest annual sales event, the early weakness raises questions about consumer demand, pricing strategies, and margin pressures heading into Q3.