Kraft Heinz is looking to revive old brands by reversing the effects of its 2015 mega-merger. The company is focusing on revitalizing iconic brands like Heinz Ketchup and Kraft Mac & Cheese. This move comes after the company faced declining sales and struggles in recent years.

The 2015 merger between Kraft and Heinz created the fifth-largest food and beverage company in the world. However, the company has faced challenges in recent years, including changing consumer preferences and increased competition in the food industry. By focusing on its core brands, Kraft Heinz hopes to regain market share and boost sales.

Kraft Heinz’s efforts to revive old brands are part of a broader strategy to streamline its operations and focus on core products. The company is also investing in new product development and marketing initiatives to drive growth. With consumer tastes evolving, Kraft Heinz is aiming to stay relevant and competitive in the ever-changing food industry.

Read more at Investing.com: Analysis-Kraft Heinz seeks to revive old brands by undoing 2015 mega-merger