Apple has unveiled a public preview of iOS 26 with a “Liquid Glass” design, sparking investor interest in AAPL stock. Despite a 16% YTD decline, analysts debate whether to buy, sell, or hold. Apple remains a top player in hardware, software, and services, with a market cap of $3.1 trillion.

AAPL stock’s lackluster performance in 2025 contrasts with other tech giants’ gains. Apple reported Q2 results showing modest growth in revenue and EPS, led by service and product sales. The company faces trade tensions and tariff challenges, shifting production to India and Vietnam.

Analysts predict Apple’s Q3 earnings to rise 1.4% YOY, with a consensus estimate for fiscal 2025 and 2026 growth. The company released a beta of iOS 26, introducing a new design and features, but missing highly anticipated Siri upgrades. Analysts are divided on AAPL stock, with varying ratings and price targets.

Citi and Goldman Sachs maintain bullish outlooks on Apple, while Jefferies takes a more cautious stance. AAPL stock has a consensus “Moderate Buy” rating, with an average price target of $231.46. The Street-high target price suggests a potential upside of 44% from current levels.

Read more at Yahoo Finance: As Apple Teases iOS 26, Is AAPL Stock a Buy, Sell, or Hold?