Aviva acquires Direct Line, adding policies and targeting cost savings, stock value remains undervalued.

From Morningstar: 2025-07-03 06:14:00

Aviva has acquired Direct Line, approved by the Competition and Markets Authority on July 1, 2025. This move adds over 8 million policies to Aviva’s existing 10 million. Market share is expected to increase to slightly above 15% in the UK personal lines market. Cost savings of £125 million are targeted. Stock value remains at 720p per share with a no-moat rating. Earnings per share and dividend per share are expected to increase with a £2 billion 2026 operating profit target.



Read more at Morningstar: Aviva Completes Acquisition of Direct Line, Shares Undervalued