AppLovin (APP) up +7.0% Citi Reaffirms Buy Rating

by MarketNewsData

Rating: Buy | Price Target: $600
Current Price: $359.50 (+7.0%)

  • Citi reiterated its Buy rating and $600 price target, expressing strong confidence in AppLovin’s long-term growth.
  • Analysts are optimistic about the company’s Axon AI-powered ad platform, growing e-commerce ad vertical, and upcoming self-serve tools expected later this year.
  • The recent $400M sale of its gaming division to Tripledot is seen as a strategic shift to focus on higher-margin ad tech.
  • Citi believes AppLovin is well-positioned to benefit from changes in mobile monetization and app store economics.

📉 Technical Analysis – AppLovin (APP)

As of July 14, 2025 | Price: $359.50 (+7.0%)

📈 Trend & Moving Averages

  • 50-day SMA: ~$354.84 → Price now above = short-term bullish tilt
  • 200-day SMA: ~$303.56 → Long-term uptrend intact
  • Trend: Bullish bias returns after consolidation; momentum building

🔁 Fibonacci Retracement (Low $279.49 → High $416.52)

  • 23.6%: $312.11 → Minor support
  • 38.2%: $328.49 → Firm support
  • 50.0%: $348.01 → Key pivot (reclaimed today)
  • 61.8%: $367.54 → Immediate resistance
  • 78.6%: $393.12 → Major resistance ahead

📊 Momentum & Volume

  • RSI (14): 52.4 → Neutral zone
  • Volume: ~4.2M vs 6.25M avg → Slight pickup needed to confirm breakout

🧱 Support & Resistance

  • Support:
    • $348.01 (reclaimed today)
    • $328.49
    • $312.11
  • Resistance:
    • $367.54
    • $393.12

🧭 Price Action Highlights

  • Today’s +7% surge pushed APP decisively above the 50-day SMA and pivot zone
  • Ongoing consolidation appears to be resolving upward
  • Setup favors bulls if price clears $367.54 with volume

⚠️ Key Takeaways

  • Breakout Signal: Above $367.54 = opens move toward $393
  • Support to Watch: $348 now a critical level to hold
  • Neutral Range: $348–$367 = former chop zone
  • Macro View: Citi’s $600 target underscores longer-term bullish thesis

Bottom Line:
AppLovin jumped 7% today after reaffirmed bullish coverage from Citi. The stock is back above key support and nearing resistance. A strong breakout above $367 could reignite momentum toward the $393–$400 zone, keeping Citi’s $600 long-term target in focus.

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