Comscore Receives Full JIC Certification for National TV Measurement

Comscore has received full certification from the U.S. Joint Industry Committee for its national TV measurement solution, including Personified Demographics. This adds to their existing certifications for advanced audience and total household metrics, positioning Comscore for transaction across all JIC classifications. The company also passed the mid-term audit of all certified measurement companies. Comscore’s commitment to setting a higher standard for media measurement is highlighted by their marriage of big data with methodological rigor. This certification underscores Comscore’s leadership and innovation in audience measurement, recognized by both the MRC and JIC. The Joint Industry Council plays a critical role in helping advertisers and media owners identify reliable measurement providers through a unified, industry-led framework.

Read more at GlobeNewswire: Comscore Achieves Full JIC Certification for National TV