The first half of 2025 saw economic uncertainties, rapid AI accelerations, and cautious consumer spending. Listrak’s reports show fashion growth of 3-5%, with e-commerce driving beauty sales online. SMS surged, RCS emerged, and email engagement declined. Brands faced consumer spending changes, supply chain shake-ups, tariff volatility, and Apple Mail changes.

Listrak’s data revealed consumer trends and brand impacts in the first half. Brands plan to increase prices, offer discounts, diversify supply chains, and enhance AI capabilities in the second half. Price pressure, inventory volatility, and AI-powered shopping assistants will define the rest of 2025.

Retailers are facing price pressure, value-driven behavior, and unpredictable inventory due to supply chain diversification. AI usage is increasing, with consumers relying on it for purchase decisions. ChatGPT is rising, and retailers are investing in AI tools for e-commerce platforms. Generative AI and chatbots are key drivers of product discovery.

Listrak’s experts identified key trends and tactics for success in the second half of 2025. Retailers must be prepared for change and leverage predictive intelligence to thrive. The retail landscape is evolving rapidly, and retailers must adapt to stay competitive. Sign up for WWD’s newsletter for the latest news and follow them on social media.

Read more at Yahoo Finance: Consumers Are Focused on AI-Powered and Value Spending, While Retailers Face Supply Chain Challenges for the Second Half of 2025