The Embedded Payments Market is set to skyrocket, with a value of USD 23.9 billion in 2024 and projected to reach USD 192.9 billion by 2032 at a CAGR of 29.82%. The U.S. market, valued at USD 3.4 billion in 2024, is expected to hit USD 29.7 billion by 2032, driven by advanced fintech infrastructure and rapid SaaS adoption.

In-app payments lead the market, offering seamless checkout within mobile apps and contributing significantly to revenue share. API-based payments are projected to grow rapidly, providing flexibility and scalability for non-financial entities. The cloud deployment model dominates, accounting for 76% of revenue share, while on-premise solutions see the fastest growth due to customization options.

Digital wallets dominate the payment method segment, offering a user-friendly experience and secure transactions. Credit/debit cards are growing rapidly due to innovations in card tokenization and secure API integrations. E-commerce leads the industry verticals, while healthcare is expected to register the fastest CAGR with digitization and online payment platforms.

North America dominates the market, accounting for 38% of revenue share in 2024, with Asia-Pacific projected to grow at the fastest CAGR due to rapid digital transformation and the rise of super apps. The region is expected to sustain dominance beyond 2032, driven by advanced regulatory frameworks and investments in embedded finance.

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