FRE Nicotine Pouches partners with PBR for a multi-year deal to enhance fan experience

From GlobeNewswire: 2025-07-02 09:00:00

FRE Nicotine Pouches partners with Professional Bull Riders (PBR) for an intense, multi-year deal to bring high-energy moments to fans. The partnership kicks off with innovative experiences at Cowboys Stadium and PBR Championships, including the introduction of the “FRE Challenge Button” for bull riders. FRE’s sponsorship aims to connect with PBR’s passionate audience and enhance the sport’s appeal. The collaboration signifies a new era of excitement and engagement for both brands, promising bigger activations and fan interactions in the upcoming PBR season. FRE aims to revolutionize the nicotine experience for adult users with a bold take on white pouches.



Read more at GlobeNewswire: FRE Nicotine Pouches Partners with PBR in the Brand’s