Guggenheim reiterates Buy rating on Pinterest (PINS)

2025-07-01 16:18:00

Guggenheim reaffirmed Buy rating and $39 price target on Pinterest (NYSE:PINS), citing improved user engagement metrics in June despite seasonal softness in Q2. Ads Manager Audience Reach grew to +2.6% globally and +6.0% in the U.S. Analysts forecast +4 million Q2 MAU net adds, expecting strong monetization potential.

Despite soft download trends, Guggenheim highlights strong Ads Manager data for Pinterest, indicating user retention and engagement. Q2 MAU net adds forecasted at +4 million, with annualized growth deceleration to +9.9% from +10.0% in Q1. Firm projects 44 million net MAU adds for full-year 2025, exceeding consensus estimates.

Guggenheim remains bullish on Pinterest, emphasizing robust user growth and increasing engagement per user as key factors for monetization gains. Analysts believe the platform is well-positioned to capitalize on expanding ad revenue opportunities, especially in the early stages of growth.