Hair Serum Market to Reach USD 2.35 Billion by 2032
The global Hair Serum Market is estimated to be worth USD 1.35 Bn in 2025, projected to reach USD 2.35 Bn by 2032 with a CAGR of 8.2%. Factors driving growth include consumer demand for specialized hair care solutions and the impact of e-commerce and social media marketing. Silicone-based serums lead in market share (45.5%), with the men’s category expected to dominate revenue share in 2025.
Rising awareness of hair health and demand for advanced hair care solutions are key growth drivers for the hair serum market. Consumers seek products that offer multiple benefits such as shine, smoothness, frizz control, and pollution protection. Hair serums are increasingly popular for their functional advantages and are driving market growth.
AI is revolutionizing the hair serum market, enabling faster innovation and personalized formulations. Companies like Albert Invent are utilizing AI platforms for product development. Emerging trends like rising beauty and wellness awareness, social media endorsements, and growing male grooming practices are boosting hair serum sales. E-commerce expansion and continuous innovation in natural formulations are driving market growth.
However, the high cost of premium products and the presence of counterfeit items pose challenges to market expansion. Quality hair serums are expensive, limiting accessibility in lower-income regions. The prevalence of fake or low-quality serums globally can damage brand reputation and consumer trust. Despite these hurdles, the hair serum market remains optimistic for future growth.
Recent developments include Japan’s Athletia launching a new Restyling Hair Serum made with plant-derived ingredients for easy styling. India’s Anthi introduced an anti-thinning and anti-greying serum with essential oils and botanical extracts. The market is segmented by product type, application, end user, distribution channel, and region, with North America and Asia Pacific expected to drive significant growth in the coming years.
Read more at Globe Newswire: Hair Serum Market Poised for Growth, Expected to Hit USD