HELE Soars 13% as CEO and CFO Make Insider Buys

by MarketNewsData

Helen of Troy (HELE) shares jumped 12.92% to $22.64 intraday after CEO Brian Grass and CFO Tracy Scheuerman disclosed sizable insider purchases, signaling strong executive confidence as the stock trades near its 52-week low.

  • CEO Brian Grass bought 10,000 shares around $21.45, investing over $214K.
  • CFO Tracy Scheuerman also bought 10,000 shares at approximately $20.13, totaling more than $200K.
  • These are the first major insider buys in over six months and come after a ~36% YTD slide in the stock.

The timing of the purchases appears deliberate—just after the company posted weaker-than-expected earnings and guidance, and as shares hovered near multi-year lows. Their move has triggered a sharp rebound, with the stock up nearly 13% on the day.

While fundamentals remain challenged, the insider activity may serve as a near-term confidence boost for investors hunting for a bottom.

More Live News