Booking Holdings Inc. (NASDAQ:BKNG) is highlighted as one of the most profitable consumer stocks to buy now, with HSBC raising its price target to $7,069. The firm is confident in Booking’s ability to capitalize on global demand, with a 24% upside potential from the current share price of $5,703.90.

Booking continues to benefit from strong international travel trends, particularly in Europe and Asia, with solid booking volumes and average daily rates. HSBC notes the company’s direct traffic, mobile penetration, and loyalty adoption as factors positioning it well to protect margins and drive repeat business.

Analysts see improving air travel trends and solid summer booking curves supporting Booking into the second half of the year. While currency fluctuations and geopolitical uncertainties pose risks, Booking’s scale and diversified platform have helped it navigate volatility better than many peers.

Investors are eagerly awaiting Booking’s upcoming results for insights on traveler behavior, cancellation trends, and regional performance. HSBC’s revised target reflects confidence in the company’s ability to navigate the complex global travel landscape, despite ongoing challenges.

Read more at Yahoo Finance: HSBC Raises Booking (BKNG) Price Target, Maintains Buy Rating