Interpublic Group announced the launch of Agentic Systems for Commerce (ASC) to help brands manage complex commerce ecosystems with automation and AI. ASC leverages data from Intelligence Node, generating insights into consumer searches, digital shelf position, pricing, and inventory levels. Led by Dr. Jeriad Zoghby, ASC is already showing double-digit improvements in impressions and sales for almost two dozen brands. Interpublic CEO Philippe Krakowsky sees ASC as a new revenue stream and a way to expand beyond core capabilities. The shift to intelligent systems aims to move brands from reactive to adaptive operations in the commerce ecosystem.

Read more at GlobeNewswire: Interpublic Launches Agentic Systems for Commerce to Help