DraftKings (DKNG) is excelling in U.S. sports betting with strong Q1 user growth and efficient promo spending. Product innovations like live betting and same-game parlays now drive over half of DKNG’s total handle, with a structural hold rising to 10.4%. DraftKings is outpacing rivals in customer acquisition, optimizing marketing costs, and benefiting from product engagement. DraftKings is leading competitors like FanDuel and BetMGM with surging live betting and product enhancements. Shares of DKNG have gained 30.3% in the past three months, trading at a premium with a forward P/S ratio of 5.69X. Analysts predict a significant increase in earnings for 2025 and 2026.

Read more at Zacks Investment Research: Is DraftKings Winning the Customer Acquisition War in Sports Betting? – July 16, 2025